Promotion Council for EOUs & SEZ Units
(Ministry of Commerce and Industry,
Govt. of India)
Bhikaiji Cama Bhawan, Bhikaiji Cama Place, New Delhi-110066
Tel : 011-26167042/ 26165805/26166185 Fax : 011-26165538
Email : email@example.com
CIRCULAR NO. 39 DATED 3-3-04
Revised Market Development Assistance guidelines with effect
from April 1, 2004.
of Commerce and Industry has revised Market Development
Assistance (MDA) guidelines with effect from April 1, 2004.
Some of the major changes incorporated in these revised
guidelines are as follows:
Now only the exporter with an f.o.b. value of exports upto
Rs.5 crore in the preceding year will be eligible for MDA
An exporter shall be entitled for MDA assistance only for
participation in the Export Promotion Council led trade
delegations/buyer seller meets/fairs/exhibitions abroad.
MDA assistance shall be available to only an exporter who
is having complete 12 months membership with concerned Export
Promotion Council and has been filing returns with concerned
Export Promotion Council regularly. However, in the case
of EPCES, since the Council has been started last year only
and many of the members will not be having a membership
of 12 months, an exemption has been sought from Ministry
of Commerce for this year for the requirement of having
membership for 12 months. However, the exporter will have
to be member of EPCES.
For participation in trade fairs/exhibitions/trade delegations/buyer-seller
meets in general areas (excluding Focus-Latin American countries,
Focus-Africa, Focus-CIS and Focus-ASEAN) no travel grant
is admissible for participation in general area. Only stall
charges etc. are admissible.
details of revised guidelines are given as follows:
to individual exporters for export promotion activities
abroad Participation in EPC etc. led Trade Delegations/BSMs/Trade
Exporting companies with an F.O.B. value of exports of upto
Rs. 5 Crore in the preceding year will be eligible for MDA
assistance for participation in EPC etc. led trade delegations/BSMs/fairs/exhibitions
abroad to explore new markets for export of their specific
product(s) and commodities from India in the initial phase.
This will be subject to the condition that the exporter
is having complete 12 months membership with concerned EPC
etc., and filing of returns with concerned EPC/organization
Assistance would be permissible on travel expenses by air,
in economy excursion class fare and/or charges of the built
up furnished stall, @90% for exporters having valid SSI
registration certification and @75% for others including
merchant exporters. This would, however, be subject to an
upper ceiling mentioned below in the table per tour.
Financial ceiling per event*
fair/ delegations/exhibition etc. abroad Travel Grant
Fair/ Exibition abroad. Stall charges (B)
(in Rs) (4+5)
Africa (including WANA countries
*(90% for exporters having valid SSI registration
certification and 75% for others including merchant exporters)
for availing MDA through Council
For EPC etc. led Trade delegations/BSMs only air-fare by
Economy Excursion class shall be permissible. For participation
in Trade Fairs/Exhibitions stall charges in addition to
travel expenditure shall also be permissible subject to
Maximum number of permissible participations shall be five
in a financial year (No travel grant is permissible for
one visit to General Areas).
Assistance shall be permissible to one regular employee/director/partner/proprietor
of the company. Assistance would not be available to exporter
of foreign nationality or holding foreign passport.
Intimation application must be received in the office with
a minimum of 14 days clear advance notice excluding the
date of receipt of application in the office of the concerned
organization and the date of departure from the country.
The Company shall not be under investigation charged/prosecuted/debarred/black
listed under EXIM Policy of India or any other law relating
to export and import business.
A maximum of three participations in a particular trade
fair/exhibition would be eligible for MDA assistance and
exporting companies after availing assistance three times
including past cases for a particular fair/ exhibition,
have to participate in that fair, if any, on self-financing